DepED MATATAG Brand Guidelines, Materials, Cover Photo, Logo, Icon, PPT Templates
As part of its strategy to effectively communicate the MATATAG Agenda of the Department of Education (DepEd), the Public Affairs Service (PAS) developed the branding guidelines for the MATATAG logo and creative elements.
The guidelines aim to ensure consistency of the usage of the MATATAG brand and avoid misinterpretation and misrepresentation of its corresponding elements.
In this line, PAS kindly requests all Central Office bureaus, services, and units, Regional and Division Offices, Schools, and other stakeholders to adopt the MATATAG Brand Guidelines in all communication materials related to the Agenda.
Attached herewith is the MATATAG: Bansang Makabata, Batang Makabansa Brand Guidelines.
ABOUT MATATAG
The MATATAG logo depicts the tagline Bansang Makabata, Batang Makabansa, as the Department aims to establish a nation that values its youth and the Filipino youth that values its nation.
The MATATAG brand mark depicts a small hand, that of the learners, and a big hand, that of educators, partners, and stakeholders. Together, they complete a shape of a heart, representing the love and passion of Filipinos in building a better future for the next generation.
The colors of the MATATAG logo were adopted from the DepEd logo, consistent with the colors of the Philippine flag.
Blue represents the culture of peace and inclusivity the Department continues to uphold.
Yellow stands for the optimism of our learners who strive to achieve their dreams and aspirations.
Red describes the burning passion of our educators, partners, and stakeholders to deliver resilient, quality education for all Filipino learners.
• TAke steps to accelerate delivery of basic education facilities and services;
• TAke good care of learners by promoting learner well-being, inclusive education, and a positive learning environment; and
• Give support to teachers to teach better.
The MATATAG logo depicts the tagline Bansang Makabata, Batang Makabansa, as the Department aims to establish a nation that values its youth and the Filipino youth that values its nation.
The MATATAG brand mark depicts a small hand, that of the learners, and a big hand, that of educators, partners, and stakeholders. Together, they complete a shape of a heart, representing the love and passion of Filipinos in building a better future for the next generation.
The colors of the MATATAG logo were adopted from the DepEd logo, consistent with the colors of the Philippine flag.
Blue represents the culture of peace and inclusivity the Department continues to uphold.
Yellow stands for the optimism of our learners who strive to achieve their dreams and aspirations.
Red describes the burning passion of our educators, partners, and stakeholders to deliver resilient, quality education for all Filipino learners.
MATATAG have four critical components:
• MAke the curriculum relevant to produce job-ready, active, and responsible citizens
• MAke the curriculum relevant to produce job-ready, active, and responsible citizens
• TAke steps to accelerate delivery of basic education facilities and services;
• TAke good care of learners by promoting learner well-being, inclusive education, and a positive learning environment; and
• Give support to teachers to teach better.
In addition, visit bit.ly/MATATAGCommMaterials to download MATATAG materials and templates.
For more information, kindly contact the Creative Media Unit of PAS, at email pas.cmu@deped.gov.ph.
For compliance.
For more information, kindly contact the Creative Media Unit of PAS, at email pas.cmu@deped.gov.ph.
For compliance.
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