Contemporary Marketing Curriculum Guide

Contemporary Marketing Curriculum Guide

Course Description

This course equips learners with a strong foundation in marketing, integrating traditional principles and digital platform strategies. It emphasizes customer-centric, data-driven decision-making, while teaching learners to analyze consumer behavior, create effective campaigns, and incorporate sustainable ethical practices. By the end of the course, learners will be able to present a marketing plan that aligns with business goals, targets the right audience, and employs effective strategies.

Elective: Academic

Prerequisite: Basic Accounting and Introduction to Organization and Management

Time Allotment: 80 hours per semester, 4 hours per week

Schedule: First Semester

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